Sunsweet, California’s plumes, chose us to produce its global TV campaign. With the brand’s symbol, the sun, as our main character, we depicted the product’s naturalness, goodness and versatility as a young couple that has just met.
AGENCY: The Optimist
CREATIVE DIRECTOR: Aldo Pugnetti
PRODUCTION: GOTHACOM
POST-PRODUCTION: GOTHACOM
DIRECTOR: Paolo Lobbia
DOP: Marcello Merletto
EDITOR: Daniele Ballardini
COLORIST: Alessio Cagnano
SOUND DESIGN: Bittoo Pirazzi