Lezioni di Etichetta

The "Lezioni di Etichetta" format is a simple yet effective solution suitable for all product categories. The chalkboard background, magnifying glass, and graphics with a chalk-like texture are all distinctive elements of the format, aimed at explaining step by step the labels of products and their qualities. The format also lends itself to multichannel adaptations: for many clients, we have created campaigns for both television and digital platforms as well as radio, providing a comprehensive 360-degree product that allows us to maximize the campaign's results.

Developed in collaboration with RAI Pubblicità, numerous brands have chosen our format, including McDonald's, MUTTI, Melinda, Foppapedretti, Lovable, and many others.

Credits

AGENCY: GOTHACOM
POST-PRODUCTION: GOTHACOM