Branded Stories

The concept of branded stories originated to narrate a product through short sitcom-style sketches. This format, created in collaboration with RAI Pubblicità, reaches its highest expression in the production of serialized episodes, where the narrative continues from one episode to the next. The format has been adopted by dozens of brands, including AXA, Kiwi Zespri, Nutella, and Just Eat.

Credits

PRODUCTION: GOTHACOM
POST-PRODUCTION: GOTHACOM
AUTHOR: Francesco Leoni
DIRECTORS: Paolo Lobbia (Zespri), Antonella Spatti (AXA), Chris Myre (JustEat)
DOP: Marcello Merletto
EDITOR: Daniele Ballardini
COLORIST: Alessio Cagnano